truth in advertising and moving sucks

I always thought the movie Crazy People was funny. Something about the "truth in advertising" that yielded such things as, "Metamucil -- It helps you go to the toilet", and "Porsche. It's a little too small to get laid IN it, but you get laid the minute you get out of it!"

Today, I had one for U-Haul.

"U-Haul. Moving sucks. Alot. We know that. We have big trucks (less trips), carts, gloves, tie-downs, you name it. If it has to do with moving, we can help. All this in an effort to make moving just a little less sucky." and the big closing tagline: "U-Haul -- We make moving suck just a bit less."